The digital advertising market, is growing for the last 4 years. Although, there are problems like, low targeting efficiency, non-transparent counter party relationships, and high level of fraud. Ubex proposes to solve these problems, with the combination of the advantages of programmatic technologies, neural networks, and smart contracts, in one single system. With this approach, Ubex provides a transition, from the pay per click scheme, to the payment for targeted actions.
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