On-line and mobile commerce, have increased rapidly, during the last decade. Although, the overall commerce is dominated, the the off-line commerce, that is 90%, of the total commerce market. We see, an increase, in on-line shopping, but giants, still invest on off-line commerce outlets. Off-line merchants, are using tools, that they do not give feedback, like flyers, and they have no way to find out, if the campaign was successful.
The Carry team, is looking to innovate, on the off-line commerce market, by using blockchain technology. They want to provide a platform for merchants, to understand their customers and communicate with them, Enable consumers to control, their payment data, and monetize the information, and offer a new advertisement channel, that is effective and transparent.