Vodi, established in 2014, is an extraordinary successful ans award-winning all-in-one mobile platform, with more than 5 million users, in 200 countries. Users can do money transfers, top up prepaid mobile phones, send eGift cards, and do powerful communications like text messaging and video calls. Through extensive research, it was found that not all users, are able to utilize, the app's full feature suite. These users, are from developing countries, where lower income and purchasing power, are the norm.
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